2026 Webby Winner × 2
2 wins, nominationWebby Winner
Social Fashion, Beauty & Retail 2026
People's Voice Winner
Social Fashion, Beauty & Retail
Nominee
Social Best AR Filter or Immersive Experience 2026
Overview
Color e.l.f.nalysis is an interactive beauty experience from e.l.f. Cosmetics that uses AI-powered color analysis to identify a user’s seasonal color palette from a selfie or uploaded photo. The tool analyzes features like skin tone, contrast, and undertones to determine a personalized “season” (such as Winter, Spring, Summer, or Autumn), then recommends makeup shades and curated Pinterest inspiration boards tailored to the user’s look.
